Exploring user's emotional relationships with IT products: a structural equation model

Authors:
Poh Wah Khong;Jing Pu Song
Affiliations:
Nanyang Technological University, Singapore;McMaster University, Hamilton, ON, CANADA
Venue:
DPPI '03 Proceedings of the 2003 international conference on Designing pleasurable products and interfaces
Year:
2003

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Abstract

Decades of ergonomics research change the consumers' criteria by which they value and choose an IT product. Compared with the emphasis placed on new functions, reliability, and good after-service in past, emotional response to products has become an important user requirement to improve the customer acceptance in the market. This study develops a model and validates two specific antecedent variables-computer experience and capability-which are hypothesized to be fundamental determinants of users' emotional response to IT products usage. Adding four more variables-such as attitude, belief, end user satisfaction and impact-test the parsimony of the model further. The research data were derived from a questionnaire survey circulated to 618 people in the worldwide and LISREL, a technique for modeling structural equation systems, was used to analyze the responses.