Object-Orientation: A New Perspective on Strategy

  • Authors:

  • Richard T. Watson;George M. Zinkhan;Leyland F. Pitt

  • Affiliations:

  • -;-;-

  • Venue:
  • AIWORC '00 Proceedings of the Academia/Industry Working Conference on Research Challenges
  • Year:
  • 2000

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Abstract

Evolving trends in the economy have stimulated thinking about emerging organizational forms. This article introduces the notion that the computer science tenets of object-orientation (OO) can be used to design organizations. A case study of Amazon.com is used to illustrate the application of OO concepts to business strategy.