A field experiment on GSS anonymity and group member status

Authors:
J. Wilson;L. M. Jessup
Affiliations:
-;-
Venue:
HICSS '95 Proceedings of the 28th Hawaii International Conference on System Sciences
Year:
1995

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Abstract

A field experiment was conducted within Wausau Insurance Companies (Wausau) to determine the effects of GSS anonymity and status on group productivity and satisfaction. Professionals and managers within Wausau participated in GSS sessions to discuss ways to solve the problem of insurance fraud within their industry. Groups of four and five members interacted either with or without anonymity and either under equal status or unequal status. Anonymous groups generated more total comments, more unique ideas, and more ideas of higher rarity than did identified groups. Equal status group members were more satisfied than were unequal status group members.