Journal of Management Information Systems
Business Models for Internet-Based B2B Electronic Markets
International Journal of Electronic Commerce
Research on cost allocation for interorganisational systems
International Journal of Networking and Virtual Organisations
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Strategic planning in electronic networks has to cope with two interdependent layers of strategies: Collective network strategies and firm-level network strategies. Collective strategies take the outside view and position a network against its competitive environment, particularly against rival networks. Firm-level strategies are inside oriented and deal with the alignment of collective strategy, business strategy and functional strategies including strategies for the implementation of information and communication technologies in networks. Both strategy layers depend on network topology, size, and corresponding bargaining power distribution. Within the first part of the paper we develop a formal approach to explain bargaining power based on network size and topology. The results guide the second part of the paper where we describe and classify contingent strategic options for the two strategy layers.