Adoption of mobile Location-Based Services with Zaltman Metaphor Elicitation Techniques
International Journal of Mobile Communications
Impact from mobile SPAM mail on mobile internet services
ISPA'03 Proceedings of the 2003 international conference on Parallel and distributed processing and applications
Markov model based mobile clickstream analysis with sub-day, day and week-scale transitions
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Rapid penetration of Internet-enabled cellular phones is witnessed in worldwide. Cellular phone-based Internet has significantly different behaviors. Wireless Internet users have rather short and transient behaviors. This paper discusses the distinguished characteristics of cellular phone-based Internet users. Issues to understand the user behaviors are presented. A new methodology, unique user analysis, is proposed to cope with the issues of personal user behavior. A case study is presented using unique user analysis. The methodology is effective to capture the characteristics of growing wireless Internet users.