Transforming Business in the Marketspace

Authors:
Soumitra Dutta;Arie Segev
Affiliations:
-;-
Venue:
HICSS '99 Proceedings of the Thirty-second Annual Hawaii International Conference on System Sciences-Volume 5 - Volume 5
Year:
1999

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Abstract

This paper presents a study of how the business models of organizations are getting transformed in the Marketspace created by the Internet and WWW. We use a model comprising the four P's - Product, Price, Promotion and Placement - and one C - Customer Relationship. We study how these four P's and one C are being transformed by the fundamental characteristics of real-time interactivity and global connectivity in the Marketspace.