Relevance: communication and cognition
Relevance: communication and cognition
HYPERTEXT '00 Proceedings of the eleventh ACM on Hypertext and hypermedia
How do interactive texts reflect interactive functions?
Proceedings of the thirteenth ACM conference on Hypertext and hypermedia
Computers as Theatre
Linguistic analysis of websites: a new method of analysing language, the poor cousin of usability
UI-HCII'07 Proceedings of the 2nd international conference on Usability and internationalization
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The objective of this paper is to examine the contribution of verbally coded information to the interactivity of web pages. The language of hyperlink and button links is analysed with regard to its reference to concrete user action, virtual interactive operation and target page content. The interactivity is measured on the basis of the significance of the consequences of clicking an interactive label. The data has been gathered from the websites of English-language electronic stores. The role of linguistic code is examined from the perspective of relevance to the user. The correct prediction of relevánce is assumed to contribute to interactivity by increasing confidence and reducing hesitation.