A User Perspective of Quality of Service in m-Commerce

Authors:
Gheorghita Ghinea;Marios C. Angelides
Affiliations:
Department of Information Systems and Computing, Brunel University, Uxbridge, Middlesex UB8 3 PH, UK. George.Ghinea@brunel.ac.uk;Department of Information Systems and Computing, Brunel University, Uxbridge, Middlesex UB8 3 PH, UK. angelidesm@acm.org
Venue:
Multimedia Tools and Applications
Year:
2004

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Abstract

In an m-commerce setting, the underlying communication system will have to provide a Quality of Service (QoS) in the presence of two competing factors—network bandwidth and, as the pressure to add value to the business-to-consumer (B2C) shopping experience by integrating multimedia applications grows, increasing data sizes. In this paper, developments in the area of QoS-dependent multimedia perceptual quality are reviewed and are integrated with recent work focusing on QoS for e-commerce. Based on previously identified user perceptual tolerance to varying multimedia QoS, we show that enhancing the m-commerce B2C user experience with multimedia, far from being an idealised scenario, is in fact feasible if perceptual considerations are employed.