Product platform design and customization: Status and promise
Artificial Intelligence for Engineering Design, Analysis and Manufacturing - SPECIAL ISSUE: Platform product development for mass customization
Product Line Design and Production Technology
Marketing Science
Designing a Family of Development-Intensive Products
Management Science
Product Line Selection and Pricing with Modularity in Design
Manufacturing & Service Operations Management
Product Line Design with Component Commonality and Cost-Reduction Effort
Manufacturing & Service Operations Management
Economic Implications of Variable Technology Standards for Movie Piracy in a Global Context
Journal of Management Information Systems
International Journal of Computer Applications in Technology
The Adoption of Multiple Dependent Technologies
Operations Research
The Value of Component Commonality in a Dynamic Inventory System with Lead Times
Manufacturing & Service Operations Management
The Role of Component Commonality in Product Assortment Decisions
Manufacturing & Service Operations Management
Product Variety and Capacity Investments in Congested Production Systems
Manufacturing & Service Operations Management
Exclusive Channels and Revenue Sharing in a Complementary Goods Market
Marketing Science
Consumer Deliberation and Product Line Design
Marketing Science
Component commonality in closed-loop manufacturing systems
Journal of Intelligent Manufacturing
Can Commonality Relieve Cannibalization in Product Line Design?
Marketing Science
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Product design decisions substantially affect the cost and revenue drivers. A design configuration with commonality can lower manufacturing cost. However, such a design may hinder the ability to extract price premiums through product differentiation. We explicitly investigate the marketing-manufacturing trade-off and derive analytical implications for three possible design configurations: unique, premium-common, and basic-common. Our model considers two distinct segments of consumers. Some of the implications of our analysis are not readily apparent. For example, when the high-quality component is made common, the average quality of the products offered to the two segments increases. One may infer that with higher average quality, higher prices or higher total revenues might ensue. However, this may not be the case, as detailed in the paper. Finally, our analysis provides a useful framework to develop an index that can rank order components in terms of their attractiveness for commonality.