Connecting with large market customers: can we still call it usability?

  • Authors:

  • Misha W. Vaughan;Janice Rohn;Catherine Courage;Chris Nodder;Simon Herd

  • Affiliations:

  • Oracle Corporation, Redwood Shores, CA;World Savings, San Leandro, CA;Oracle Corporation, Redwood Shores, CA;Microsoft Corporation, Redmond, WA;Serco Usability Services, London, UK

  • Venue:
  • CHI '04 Extended Abstracts on Human Factors in Computing Systems
  • Year:
  • 2004

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Abstract

In this panel we will present the opinions and experiences of a set of experts who have worked with large-market customers, also known as enterprise customers, in a usability context. We will provide a brief overview of the differences in usability engineering with large-market customers compared to business-to-consumer or small to mid-market customers. We will then present, in an interview format, the opinions of our panelists on a set of questions challenging the 'usability' nature of working with this set of stakeholders.