On the security of pay-per-click and other Web advertising schemes
WWW '99 Proceedings of the eighth international conference on World Wide Web
Password authentication with insecure communication
Communications of the ACM
Handbook of Applied Cryptography
Handbook of Applied Cryptography
Writing Apache Modules with PERL and C
Writing Apache Modules with PERL and C
Auditable Metering with Lightweight Security
FC '97 Proceedings of the First International Conference on Financial Cryptography
An Auditable Metering Scheme for Web Advertisement Applications
ISC '01 Proceedings of the 4th International Conference on Information Security
Detecting hit shaving in click-through payment schemes
WOEC'98 Proceedings of the 3rd conference on USENIX Workshop on Electronic Commerce - Volume 3
| Hi-index | 4.10 |
The Internet has become a mainstream, multibillion dollar advertising channel. The popularity mechanisms that rule traditional advertising economics also rule online advertising, but traditional systems for measuring ad exposure are of little value. Even a trusted host site can generate statistics that don't correspond to real usage. Advertisers and auditing companies haven't adopted a standard technique to accurately measure the number of visits a site receives and hence the advertising exposure. A proposed framework based on hash chains minimizes the overhead associated with the additional communication required to implement a counting technique. Testing in a prototype implementation indicates that the framework also guarantees security and nonrepudiation of the produced proof of visits.