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ACM Transactions on Information and System Security (TISSEC)
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SSYM'98 Proceedings of the 7th conference on USENIX Security Symposium - Volume 7
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SEKE '02 Proceedings of the 14th international conference on Software engineering and knowledge engineering
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Proceedings of the General Track: 2002 USENIX Annual Technical Conference
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WWW '05 Proceedings of the 14th international conference on World Wide Web
Using association rules for fraud detection in web advertising networks
VLDB '05 Proceedings of the 31st international conference on Very large data bases
Detectives: detecting coalition hit inflation attacks in advertising networks streams
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International Journal of Information and Computer Security
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Information Systems
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EC-Web'06 Proceedings of the 7th international conference on E-Commerce and Web Technologies
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Proceedings of the VLDB Endowment
| Hi-index | 0.02 |
A web user "clicks through" one web site, the referrer, to another web site, the target, if the user follows a hypertext link to the target's site contained in a web page served from the referrer's site. Numerous click-through payment programs have been established on the web, by which (the webmaster of) a target site pays a referrer site for each click through that referrer to the target. However, typically the referrer has no ability to verify that it is paid for every click-through to the target for which it is responsible. Thus, targets can undetectably omit to pay referrers for some number of click-throughs, a practice called hit shaving. In this paper, we explore simple and immediately useful approaches to enable referrers to monitor the number of click-throughs for which they should be paid.