Anniversary Article: The Marketing Department in Management Science: Its History, Contributions, and the Future

Authors:
Donald G. Morrison;Jagmohan S. Raju
Affiliations:
-;-
Venue:
Management Science
Year:
2004

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Abstract

This year marks the 50th anniversary of Management Science . We take this opportunity to trace the history of the Marketing Department in Management Science , outline the role that the Marketing Department has played in supporting management science research in Marketing, its impact on the field, and its plans for the future.