DIRECTV: forecasting diffusion of a new technology prior to product launch
Interfaces - Special issue: marketing engineering
Research Note: Multinational Diffusion Models: An Alternative Framework
Marketing Science
Optimal Entry Timing in Markets with Social Influence
Management Science
A growth model for marketing evolution of multi-generation NAND flash memory
International Journal of Computational Science and Engineering
Speed Matters: The Role of Free Software Offer in Software Diffusion
Journal of Management Information Systems
Forecasting global adoption of crystal display televisions with modified product diffusion model
Computers and Industrial Engineering
A time-critical information diffusion model in vehicle ad hoc networks
Proceedings of the 8th International Conference on Advances in Mobile Computing and Multimedia
International Journal of Electronic Finance
Do starting and ending effects in fixed-price group-buying differ?
Electronic Commerce Research and Applications
Modeling direct and indirect influence across heterogeneous social networks
Proceedings of the 7th Workshop on Social Network Mining and Analysis
Proceedings of the 22nd ACM international conference on Conference on information & knowledge management
Diffusion of innovations revisited: from social network to innovation network
Proceedings of the 22nd ACM international conference on Conference on information & knowledge management
Modeling and predicting the growth and death of membership-based websites
Proceedings of the 23rd international conference on World wide web
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The paper that I authored and that was published in Management Science in 1969 (Bass 1969) has become widely known as the "Bass Model" (see Morrison and Raju 2004). The model of the diffusion of new products and technologies developed in the paper is one of the most widely applied models in management science. It was especially gratifying for me to learn that INFORMS members have voted the "Bass Model" paper as one of the Top 10 Most Influential Papers published in the 50-year history of Management Science in connection with the 50th anniversary of the journal. In this commentary on the paper I shall discuss some background and history of the development of the paper, the reasons why the model has been influential, some important extensions of the model, some examples of applications, and some examples of the frontiers of research involving the Bass Model. In the current period, in which there is much discussion about the marketing of applications of management science methods and practice, I hope that this commentary will be useful in providing insights about some of the properties of models that will be applied.