Group Buying on the Web: A Comparison of Price-Discovery Mechanisms
Management Science
Information diffusion through blogspace
Proceedings of the 13th international conference on World Wide Web
The Effect of Price Dispersion in an e-Market on Consumers' Intentions to Join Group Buying
HICSS '06 Proceedings of the 39th Annual Hawaii International Conference on System Sciences - Volume 06
Comparison of the group-buying auction and the fixed pricing mechanism
Decision Support Systems
Comments on "A New Product Growth for Model Consumer Durables"
Management Science
Journal of Management Information Systems
Should we collude? Analyzing the benefits of bidder cooperation in online group-buying auctions
Electronic Commerce Research and Applications
Segmenting uncertain demand in group-buying auctions
Electronic Commerce Research and Applications
What is Twitter, a social network or a news media?
Proceedings of the 19th international conference on World wide web
Incentive mechanisms, fairness and participation in online group-buying auctions
Electronic Commerce Research and Applications
Factors Affecting Consumers' Motivation in Online Group Buyers
IIH-MSP '10 Proceedings of the 2010 Sixth International Conference on Intelligent Information Hiding and Multimedia Signal Processing
Consumer adoption of group-buying auctions: an experimental study
Information Technology and Management
Group Buying: A New Mechanism for Selling Through Social Interactions
Management Science
Bidder's strategy under group-buying auction on the Internet
IEEE Transactions on Systems, Man, and Cybernetics, Part A: Systems and Humans
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With the growing popularity of group-buying websites, a plethora of group-buying options is available to consumers. Given this range of choices, information diffusion in group-buying can greatly influence consumers' purchase decisions. Our study uses large-scale datasets from the top two group-buying websites in China, to explore the diffusion process and examine mass media communication (MMC) and interpersonal communication (IPC) during different periods of the buying process. The analysis results indicate that MMC and IPC at the start of the process can positively affect the sales, while it leads to fewer sales during the ending period in fixed-price group-buying, which contradicts the results of previous studies. To the best of our knowledge, this is the first study to explore information diffusion in group- buying. This study provides a number of theoretical insights into group-buying from a new perspective, as well as practical management implications.