A standard measure of risk and risk-value models
Management Science
Optimal Design of Internet-Based Auctions
Information Technology and Management
Group Buying on the Web: A Comparison of Price-Discovery Mechanisms
Management Science
Managing Online Auctions: Current Business and Research Issues
Management Science
Journal of Management Information Systems
Bidder's strategy under group-buying auction on the Internet
IEEE Transactions on Systems, Man, and Cybernetics, Part A: Systems and Humans
Optimal buying from online retailers offering total value discounts
Proceedings of the 10th international conference on Electronic commerce
Should we collude? Analyzing the benefits of bidder cooperation in online group-buying auctions
Electronic Commerce Research and Applications
Combinatorial Coalition Formation for multi-item group-buying with heterogeneous customers
Decision Support Systems
Segmenting uncertain demand in group-buying auctions
Electronic Commerce Research and Applications
Consumer adoption of group-buying auctions: an experimental study
Information Technology and Management
Cloud Computing System Management Under Flat Rate Pricing
Journal of Network and Systems Management
Information Systems Frontiers
Bidder behaviors in repeated B2B procurement auctions
Proceedings of the 14th Annual International Conference on Electronic Commerce
Assessing the benefits of group-buying-based combinatorial reverse auctions
Electronic Commerce Research and Applications
An empirical study on quality uncertainty of products and social commerce
Proceedings of the 13th International Conference on Electronic Commerce
Do starting and ending effects in fixed-price group-buying differ?
Electronic Commerce Research and Applications
Hi-index | 0.00 |
With the development of electronic commerce, online auction plays an important role in the electronic market. This paper analyzes the seller's pricing strategy with the group-buying auction (GBA), a popular form of online auction, which is designed to aggregate the power of buyers to gain volume discounts. Based on the bidders' stochastic arrival process and optimal strategy with independent private value model, this paper analyzes the sellers' optimal price curve of the GBA in the uniform unit cost case and in some supply chain coordination contracts. We find that the best discount rate is zero, which implies the optimal GBA is equivalent to the optimal fixed pricing mechanism (FPM). Then we compare the GBA with the FPM-in two special cases, the economies of scale and risk-seeking seller, and find that (1) when economies of scale are considered, the GBA outperforms the FPM; (2) when the seller is risk-seeking, the GBA also outperforms the FPM.