The effect of presentation media on recipient performance in text-based information systems
Journal of Management Information Systems
Journal of Management Information Systems
Customer coalitions in the electronic marketplace
AGENTS '00 Proceedings of the fourth international conference on Autonomous agents
Evaluating the Impact of Dss, Cognitive Effort, and Incentives on Strategy Selection
Information Systems Research
Group Buying on the Web: A Comparison of Price-Discovery Mechanisms
Management Science
Culture and Media Effects on Group Decision Making under Majority Influence
HICSS '06 Proceedings of the 39th Annual Hawaii International Conference on System Sciences - Volume 01
Cooperation in Group-Buying Auctions
HICSS '06 Proceedings of the 39th Annual Hawaii International Conference on System Sciences - Volume 06
Journal of Management Information Systems
Journal of Management Information Systems - Special issue: Information technology and its organizational impact
The influence of database structure representation on database system learning and use
Journal of Management Information Systems
Journal of Management Information Systems
Internet Pricing, Price Satisfaction, and Customer Satisfaction
International Journal of Electronic Commerce
International Journal of Electronic Commerce
Journal of Management Information Systems
Information Technology and Management
Monetizing the Internet: Surely There Must be Something other than Advertising
HICSS '09 Proceedings of the 42nd Hawaii International Conference on System Sciences
Trust and TAM in online shopping: an integrated model
MIS Quarterly
Should we collude? Analyzing the benefits of bidder cooperation in online group-buying auctions
Electronic Commerce Research and Applications
Combinatorial Coalition Formation for multi-item group-buying with heterogeneous customers
Decision Support Systems
Assessing the benefits of group-buying-based combinatorial reverse auctions
Electronic Commerce Research and Applications
Do starting and ending effects in fixed-price group-buying differ?
Electronic Commerce Research and Applications
Hi-index | 0.00 |
The main idea of an online group-buying auction is to recruit enough people to generate a sufficient volume of orders to create the basis for a lower transaction price. Typically, the larger the number of orders, the more consumers will wish to participate. This is because the final auction price is likely to be lower than it would be otherwise. This positive feedback is a demand externalities phenomenon. Nevertheless, there also is a phenomenon of inertia that often occurs at the beginning of online group-buying auctions. Due to the small number of orders that occur in the beginning of an online group-buying auction, many potential participants are inclined to wait until the auction price for the sale item falls to an acceptable level. This only comes through the participation of more people in the auction. As a result, consumers will tend to wait for one another to join the auction. Thus, the startup inertia must be overcome before the number of orders will increase. We explore three incentive mechanisms to address this problem: sequence-based, time-based and quantity-based incentives. We conducted a series of experiments using an online group-buying auction experimental test bed deployed on the Internet to develop deeper insights into how these incentives work in the context of bakery cookie sales. Using theory to represent a variety of decision-making perspectives that can be applied in the online group-buying auction context, we explore whether the different incentive mechanisms cause consumers to perceive a lack of price fairness and procedural fairness in an auction's operations. Our results suggest that consumers view participation discounts as creating the basis for perceptions of greater price fairness in online group-buying auctions. Compared with other incentive mechanisms, a sequence-based incentive mechanism gives consumers a sense of less procedural fairness. Finally, perceptions of fairness tend to have a positive association with price satisfaction and purchase intention.