Emerging business models for mobile brokerage services

Authors:
Clayton A. Looney;Leonard M. Jessup;Joseph S. Valacich
Affiliations:
University of Virginia, Charlottesville, Virginia;Washington State University, Pullman, Washington;Washington State University, Pullman, Washington
Venue:
Communications of the ACM - Wireless sensor networks
Year:
2004

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Abstract

Business models designed specifically for the mobile arena are reshaping the industry. But each model has unique advantages and disadvantages---potential adopters should take care in choosing among them.