Building and Evaluating Non-Obvious User Profiles for Visitors of Web Sites

Authors:
Naveed Mushtaq;Peter Werner;Karsten Tolle;Roberto Zicari
Affiliations:
Johann Wolfgang Goethe-University of Frankfurt;Johann Wolfgang Goethe-University of Frankfurt;Johann Wolfgang Goethe-University of Frankfurt;Johann Wolfgang Goethe-University of Frankfurt
Venue:
CEC '04 Proceedings of the IEEE International Conference on E-Commerce Technology
Year:
2004

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Abstract

Building profiles of registered users of a web site, as in case of a portal, is of importance if it goes beyond collecting the obvious information the user is willing to give at the time of registration. The starting point of this work is the assumption that a community of users is registered on a web site and that for each user a profile is built. Such a profile contains two parts of data: one obvious, given directly by the user and one less obvious, inferred by the userýs behavior during his visits on the site. This paper presents ideas on how to build a user profile based on non-obvious information and takes into account various factors influencing in its development. Special emphases are paid on feedback mechanism and several methods of measuring its results.