What Americans like about being online

Authors:
Thomas F. Stafford;Dennis Gonier
Affiliations:
University of Memphis, TN;America Online and Digital Marketing Services, Lewisville, TX
Venue:
Communications of the ACM - Bioinformatics
Year:
2004

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Abstract

A study of AOL users finds they are particularly gratified using the Net as a source of information, communication, and socializing---results that may be helpful to ISPs in their efforts to attract and retain users.