Multivariate data analysis (4th ed.): with readings
Multivariate data analysis (4th ed.): with readings
Empirical research in information systems: the practice of relevance
MIS Quarterly - Special issue on intensive research in information systems
Corporate Information Systems Management: Text and Cases
Corporate Information Systems Management: Text and Cases
Communication Technology: The New Media in Society
Communication Technology: The New Media in Society
Journal of the American Society for Information Science and Technology
What Americans like about being online
Communications of the ACM - Bioinformatics
Consumer Bidding Behavior on Internet Auction Sites
International Journal of Electronic Commerce
What people do with digital multimedia broadcasting? Path analysis of structural equation modelling
International Journal of Mobile Communications
Internet information and communication behavior during a political moment: The Iraq war, March 2003
Journal of the American Society for Information Science and Technology
Emotion-oriented eCommerce systems
WSEAS TRANSACTIONS on SYSTEMS
A comparison of adoption models for new mobile media services between high- and low-motive groups
International Journal of Mobile Communications
Gratifications for using CMC technologies: A comparison among SNS, IM, and e-mail
Computers in Human Behavior
Media Richness in Online Consumer Interactions: An Exploratory Study of Consumer-Opinion Web Sites
Information Resources Management Journal
Journal of Database Management
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The uses and gratifications theoretical framework has continued to prove useful in the study of new and emerging media. In previous research on television as a medium, motivations for media use have been grouped into either process gratifications motivations associated with using the medium, like channel surfing or content gratifications motivations related to information or entertainment delivered by the medium, like watching the evening news for information. This study applies the uses and gratifications perspective to better understand the factors motivating commercial Web site use, and identifies a new media use gratification unique to the Internet: socialization using the medium to communicate with people. Through the cooperation of two major on-line companies, this research reports the results of a two-part study that begins with the identification of 179 motivations for Web use and subsequently reduces those to five primary underlying factors. These factors are discussed and related to three key indicators: frequency of Web use, frequency of computer use, and affinity with the computer. Implications for new social gratifications for Internet use are discussed, and directions for future research are proposed.