Multivariate data analysis (4th ed.): with readings
Multivariate data analysis (4th ed.): with readings
Interaction and outeraction: instant messaging in action
CSCW '00 Proceedings of the 2000 ACM conference on Computer supported cooperative work
Human factors in the digital world enhancing life style—the challenge for emerging technologies
International Journal of Human-Computer Studies
A Test of the Technology Acceptance Model: The Case of Cellular Telephone AdoptionLaku Chidambaram
HICSS '00 Proceedings of the 33rd Hawaii International Conference on System Sciences-Volume 1 - Volume 1
Needs and Gratifications for Interactive TV Applications: Implications for Designers
HICSS '03 Proceedings of the 36th Annual Hawaii International Conference on System Sciences (HICSS'03) - Track 4 - Volume 4
Understanding mobile handheld device use and adoption
Communications of the ACM - Mobile computing opportunities and challenges
An Investigation and Conceptual Model of SMS Marketing
HICSS '04 Proceedings of the Proceedings of the 37th Annual Hawaii International Conference on System Sciences (HICSS'04) - Track 1 - Volume 1
A web for all reasons: uses and gratifications of internet components for political information
Telematics and Informatics - An interdisciplinary journal on the social impacts of new technologies
Performance and Availability Analysis of an E-Commerce Site
COMPSAC '06 Proceedings of the 30th Annual International Computer Software and Applications Conference - Volume 01
International Journal of Mobile Communications
Consumer perception and attitude toward mobile communication
International Journal of Mobile Communications
Identifying Motivations for the Use of Commercial Web Sites
Information Resources Management Journal
Ubiquitous Computing Acceptance Model: end user concern about security, privacy and risk
International Journal of Mobile Communications
Challenges and drivers in the 4G evolution in Korea
International Journal of Mobile Communications
Acceptance and rejection of mobile TV among young adults: A case of college students in South Korea
Telematics and Informatics
Improved video streaming scheme for internet television with broadband wireless access
International Journal of Mobile Communications
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Drawing from the uses and gratifications theory, this study explores the influences of informativeness, entertainment and interactivity on the Digital Multimedia Broadcasting (DMB) user dimensions such as attitude, usage, and satisfaction. Particularly, usage and satisfaction are explored as the consequences of attitude towards DMB, while informativeness, entertainment and interactivity are the antecedents of attitude towards DMB. This relational model was tested with a Structural Equation Modelling (SEM) approach. SEM results indicated that the uses and gratifications theory explains users' attitudes towards DMB. DMB users who perceive it as entertaining and informative generally show a positive attitude towards DMB. In addition, the interactivity of DMB has a significant relation with the users' positive attitudes towards DMB. Finally, this study found that DMB users with a positive attitude towards DMB watch its content more often and feel more satisfied.