What people do with digital multimedia broadcasting? Path analysis of structural equation modelling
International Journal of Mobile Communications
The Evolution of TV Systems, Content, and Users Toward Interactivity
Foundations and Trends in Human-Computer Interaction
Generation of crossmedia dynamic learning contexts from iTV
Proceedings of the 8th international interactive conference on Interactive TV&Video
Designing iTV based crossmedia personalized informal learning contexts
Proceedings of the 14th International Academic MindTrek Conference: Envisioning Future Media Environments
Proceddings of the 9th international interactive conference on Interactive television
Hi-index | 0.02 |
This paper uses the well-established uses and gratifications' theory in order to understand and categorize viewers' needs in the context of digital TV applications. The results of this analysis unveil that such needs can either be ritualized or instrumental. Furthermore, the uses and gratifications theory was applied in order to formulate a questionnaire to which 68 current users of digital TV responded. The results of this empirical study reveal that applications most suitable for the interactive television environment should aim at the gratification of ritualizedneeds, such as entertainment and communication. Therefore, applications that appeal to instrumental needs, such as information and transactions should be included as add-ons to entertainment and communication services. Finally, the implications of this analysis for the design of interactive television applications are exploited.