Call center simulations: call center simulation modeling: methods, challenges, and opportunities

  • Authors:

  • Vijay Mehrotra;Jason Fama

  • Affiliations:

  • San Francisco State University, San Francisco, CA;Blue Pumpkin Software Inc., Sunnyvale, CA

  • Venue:
  • Proceedings of the 35th conference on Winter simulation: driving innovation
  • Year:
  • 2003

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Abstract

Using stochastic models to plan call center operations, schedule call center staff efficiently, and analyze projected performance is not a new phenomenon, dating back to Erlang's work in the early twentieth century. However, several factors have recently conspired to increase demand for call center simulation analysis. • Increasing complexity in call traffic, coupled with the almost ubiquitous use of Skill-Based Routing. • Rapid change in operations due to increased merger and acquisition activity, business volatility, outsourcing options, and multiple customer channels (inbound phone, outbound phone, email, web, chat) to support. • Cheaper, faster desktop computing, combined with specialized call center simulation applications that are now commercially available. In this tutorial, we will provide an overview of call center simulation models, highlighting typical inputs and data sources, modeling challenges, and key model outputs. In the process, we will also present an interesting "real-world" example of effective use of call center simulation.