EXPECTED AND UNEXPECTED EFFECTS OF COMPUTER MEDIA ON GROUP DECISION MAKING

  • Authors:
  • Vitaly Dubrovsky;Sara Kiesler;Beheruz N. Sethna

  • Affiliations:
  • -;-;-

  • Venue:
  • ACM SIGCHI Bulletin
  • Year:
  • 1990

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Abstract

During the past several years, a number of investigators have hypothesized that electronic mail and other computer-mediated communication technologies greatly attenuate social context cues (Hiltz and Turoff, 1978; Short, Williams, and Christie, 1976; Kiesler, Siegel, and McGuire, 1984). Equalization across status categories has been observed in studies of electronic communication in organizations (Sproull and Kiesler, 1986; Eveland and Bikson, 1988). The equalization phenomenon has been demonstrated in experiments showing that the distribution of discussion remarks was more equal when groups of peer members made decisions electronically than the same groups made decisions face-to-face (Siegel et al., 1986, McGuire et al., 1987; Weisband, 1989). However, no experimental test was made to examine the effect of electronic communication on preexisting differences in social status. The purpose of this study was to experimentally examine status equalization in computer-mediated group decision making.