The content and design of web sites: an empirical study
Information and Management
Exploring the factors associated with Web site success in the context of electronic commerce
Information and Management
The Dynamics of Click-and-Mortar Electronic Commerce: Opportunities and Management Strategies
International Journal of Electronic Commerce
Measuring performance in the retail industry (position paper)
BPM'06 Proceedings of the 2006 international conference on Business Process Management Workshops
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In e-commerce a large variety of business models for selling goods online has emerged. But most known approaches are focused on e-commerce in general and do not reflect characteristics of e-tailing. The objective of this paper is the development of a research framework and an empirical evaluation in order to analyze e-tail business models on behalf of retail functions. This framework is extended to multi-channel retailing, and is applied for an empirical study among 60 online shops of major U.S. and UK multi-channel retailers. The main findings of the website analysis show that two main approaches can be identified: there are retailers that focus on the pure shopping function of their online shops. In contrast, there are also players that enrich their online shops with additional functions such as information, communities, and service. In many cases a strong integration of online with store-based distribution channels can be shown.