B2B e-commerce: agricultural export from China

Authors:
Kim Viborg Andersen;Michael Horton;Ann Fogelgren-Pedersen;Channa Gunawardena;Paul Hodson
Affiliations:
Center for Research on IT in Policy Settings (CIPS), Denmark;Megaskills Research Ltd., United Kingdom;Center for Research on IT in Policy Settings (CIPS), Denmark;Megaskills Research Ltd., United Kingdom;Partner Fieldfare Landtrust Ltd., United Kingdom
Venue:
ICEC '04 Proceedings of the 6th international conference on Electronic commerce
Year:
2004

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Abstract

This paper addresses B2B e-commerce as a facilitator for enhancing agricultural export from Mianyang (China) to Europe. Computing an extended value chain for three crops, the MAXCROP model has identified key information lacks and prepared implementation of training and use of the model among the production companies and governmental employees.