The impact of webpage content characteristics on webpage visibility in search engine results (part I)

Authors:
Jin Zhang;Alexandra Dimitroff
Affiliations:
School of Information Studies, University of Wisconsin Milwaukee, Milwaukee, WI;School of Information Studies, University of Wisconsin Milwaukee, Milwaukee, WI
Venue:
Information Processing and Management: an International Journal - Special issue: Cross-language information retrieval
Year:
2005

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Abstract

Content characteristics of a webpage include factors such as keyword position in a webpage, keyword duplication, layout, and their combination. These factors may impact webpage visibility in a search engine. Four hypotheses are presented relating to the impact of selected content characteristics on webpage visibility in search engine results lists. Webpage visibility can be improved by increasing the frequency of keywords in the title, in the full-text and in both the title and full-text.