The impact of metadata implementation on webpage visibility in search engine results (part II)

Authors:
Jin Zhang;Alexandra Dimitroff
Affiliations:
School of Information Studies, University of Wisconsin Milwaukee, Milwaukee, WI;School of Information Studies, University of Wisconsin Milwaukee, Milwaukee, WI
Venue:
Information Processing and Management: an International Journal - Special issue: Cross-language information retrieval
Year:
2005

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Abstract

This paper discusses the impact of metadata implementation in a webpage on its visibility performance in a search engine results list. Influential internal and external factors of metadata implementation were identified. How these factors affect webpage visibility in a search engine results list was examined in an experimental study. Findings suggest that metadata is a good mechanism to improve webpage visibility, the metadata subject field plays a more important role than any other metadata field and keywords extracted from the webpage itself, particularly title or full-text, are most effective. To maximize the effects, these keywords should come from both title and full-text.