Competitor analysis and its defenses in the e-marketplace

  • Authors:
  • Yihua Philip Sheng;Peter P. Mykytyn, Jr.;Charles R. Litecky

  • Affiliations:
  • Southern Illinois University, Carbondale, IL;Southern Illinois University, Carbondale, IL;Southern Illinois University, Carbondale, IL

  • Venue:
  • Communications of the ACM - Spyware
  • Year:
  • 2005

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Abstract

A firm's presence on the Internet opens a valuable channel for its competitors to collect and analyze its business information---to the firm's competitive disadvantage---unless it devises a defensive strategy.