What do consumers really know about spyware?

Authors:
Xiaoni Zhang
Affiliations:
Northern Kentucky University, Highland Heights, KY
Venue:
Communications of the ACM - Spyware
Year:
2005

Citing 1
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Abstract

Technology has revolutionized information collection and distribution to the point where marketers have expanded and implemented new technologies to enable efficient consumer information acquisition. Such sophisticated data collection methods have raised serious concerns about consumer privacy, as some marketers have quickly discovered ways to abuse this power.