Web usability and age: how design changes can improve performance
CUU '03 Proceedings of the 2003 conference on Universal usability
Older adults and web usability: is web experience the same as web expertise?
CHI '04 Extended Abstracts on Human Factors in Computing Systems
Investigation of best practices for maintaining section 508 Compliance in U.S. federal web sites
UAHCI'11 Proceedings of the 6th international conference on Universal access in human-computer interaction: design for all and eInclusion - Volume Part I
An exploratory study of how older women use mobile phones
UbiComp'06 Proceedings of the 8th international conference on Ubiquitous Computing
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E-commerce companies must strive to understand the changing physical, cognitive, and social requirements of their customers. The older demographic is the fastest growing worldwide [10, 15, 16, 20] and also the fastest growing online [8, 13]. In many countries, this aging trend is driven by the increase in birth rate that occurred after World War II. This generation is often defined as those born between 1946 and 1964 and includes the US "baby boomers" and the Japanese "dankai no sedai" (clumped generation). As this generation ages, the average age of the population will rise, and so will the incidence of impairments that influence how people use the Web including visual (cataracts, diabetic retinopathy, glaucoma, etc.), auditory (presbycusis, otosclerosis), motor (arthritis, stroke), neurodegenerative (Parkinson's disease), and cognitive (Alzheimer's disease) impairments. In the U.S. alone, over 14 million adults have some type of visual impairment and 28 million have some type of hearing loss (10 million of whom are over the age of 65). In addition to the changing demographics, international and domestic laws [12, 17, 18] are becoming ever more stringent, requiring equal access to information on the Web for all users, including those with disabilities. These changing demographics and sociopolitical issues, combined with a gradual trend toward corporate social responsibility, will likely encourage more companies to integrate universal design standards into their internal and externally-facing Web sites.