The Impact of Wireless Field Force Automation on New Zealand Trade Services Organizations

Authors:
Douglas Innes;Stuart J. Barnes;Eusebio Scornavacca
Affiliations:
University of Wellington;University of East Anglia;University of Wellington
Venue:
ICMB '05 Proceedings of the International Conference on Mobile Business
Year:
2005

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Abstract

Wireless and mobile technologies are changing the way that many organizations operate and do business. Mobile B2E solutions, especially field force automation, have been widely adopted throughout the planet. This paper investigates the impact of wireless field force automation on two New Zealand trade services organizations. The findings demonstrate that wireless technologies can enhance the benefits of traditional field force automation. The paper concludes with recommendations for future practice and research.