Financial rumors on investor sentiment in the emerging e-commerce network

Authors:
Jijiao Jiang;Naiding Yang
Affiliations:
Northwestern Polytechnical University, Xi'an, Shaanxi Province, P. R. China;Northwestern Polytechnical University, Xi'an, Shaanxi Province, P. R. China
Venue:
ICEC '05 Proceedings of the 7th international conference on Electronic commerce
Year:
2005

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Abstract

This paper describes how the financial rumors can frequently lead to the evolution of investor sentiment in the emerging e-commerce network. It is essential for investors to acquire a better understanding of the financial rumors that give rise to investor sentiment and the most effective strategies for dealing with them. We propose and test a conceptual model that considers financial rumors and how it relates to investor sentiment in the emerging e-commerce network. An experiment that included 216 subjects within an emerging e-commerce market was conducted using data from reviewing. With AMOS4.0, a structural equation modeling approach is used to investigate our hypotheses. Results provide evidence on how financial rumors influences positively investor sentiment in the emerging e-commerce network.