An index system for quality synthesis evaluation of BtoC business website

Authors:
Meimei Chen;Bingyong Tang;Sheng Cheng
Affiliations:
Donghua University, Shanghai, China;Donghua University, Shanghai, China;Donghua University, Shanghai, China
Venue:
ICEC '05 Proceedings of the 7th international conference on Electronic commerce
Year:
2005

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Abstract

It is important for successful electronic business to have a hi-quality business website. So we need an accurate and effective index system to evaluate and analyses the quality of the business website. In this paper, the evaluation index system following the 'grey box' principle is proposed which considers both efficiency of business website and performance of electronic business system. Using R-Hierarchical clustering method to extract the typical indexes from sub-indexes is theoretically proved to have a rationality and effectiveness. Finally, the evaluation method is briefly discussed.