Quantitative evaluation of commercial web sites

  • Authors:

  • F.J Miranda GonzáLez;T.M BañEgil Palacios

  • Affiliations:

  • Facultad de Ciencias Económicas Empresariales, Avda de Elvas, s/n, Badajoz 06071, Spain;Facultad de Ciencias Económicas Empresariales, Avda de Elvas, s/n, Badajoz 06071, Spain

  • Venue:
  • International Journal of Information Management: The Journal for Information Professionals
  • Year:
  • 2004

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Abstract

Despite the rapid growth of Electronic Commerce in recent years few studies have been published which assess the efficacy of current commercial web sites. This paper aims to provide a detailed and original Web Assessment Index, which focuses on four categories: accessibility, speed, navigability and content. The suggested methodology is equally valuable for analyzing commercial, educational and non-profitmaking organizations. The scoring mechanism is explained and the index is applied to assess the web sites of the largest firms in Spain. Finally, a series of implications of this study are presented.