Developing and validating an instrument for measuring user-perceived web quality
Information and Management
Quality and effectiveness in web-based customer support systems
Information and Management
Expert Systems with Applications: An International Journal
Evaluating e-learning web site quality in a fuzzy environment: Research Articles
International Journal of Intelligent Systems
The impact of Web quality and playfulness on user acceptance of online retailing
Information and Management
A causal analytical method for group decision-making under fuzzy environment
Expert Systems with Applications: An International Journal
Evaluating digital video recorder systems using analytic hierarchy and analytic network processes
Information Sciences: an International Journal
Measuring e-Commerce Success: Applying the DeLone & McLean Information Systems Success Model
International Journal of Electronic Commerce
The DeLone and McLean Model of Information Systems Success: A Ten-Year Update
Journal of Management Information Systems
Expert Systems with Applications: An International Journal
A MCDM approach for sourcing strategy mix decision in IT projects
Expert Systems with Applications: An International Journal
Mathematical and Computer Modelling: An International Journal
Applying evaluation criteria to New Zealand government websites
International Journal of Information Management: The Journal for Information Professionals
Quantitative evaluation of commercial web sites
International Journal of Information Management: The Journal for Information Professionals
Hi-index | 12.05 |
In the air transportation industry the web-based marketing has already been widely applied to service the frequent customers as well as to attract new customers. For it, normally the airlines must invest amount of enterprise resources to develop the information technology (IT) platforms and maintain the operations mechanism so that the effectiveness issue should be well considered. In this paper an integrated model for evaluating airlines' websites effectiveness is proposed. This model is based on the perspectives of ''marketing mix 4Ps'' and ''website quality'', in which the Decision Making Trial and Evaluation Laboratory (DEMATEL) method is used to analyze the relationship among criteria, and then the Analytic Network Process (ANP) is applied to compute the weight of each criterion, finally the modified VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) method is used to rank the performance. The proposed model is applied to analyze the websites of five air transportation companies in Taiwan. Its result show that the Taiwanese airlines do not fully capitalize on the Web's marketing potential, and the weight-variance analysis suggests several managerial actions for achieving an ideal web-based marketing.