Website evaluation: consistency between website presence and strategy

Authors:
Wen-Chih Chiou;Chyuan Perng;Chin-Chao Lin
Affiliations:
Department of Business Administration, National Chin-Yi University of Technology, 35, Lane 215, Chung-San Road, Sec. 1, Taiping City, Taichung County 411, Taiwan, ROC.;Department of Industrial Engineering and Enterprise Information, Tunghai University, 181 Sec. 3, Taichung Harbor Road, Taichung 407, Taiwan, ROC.;Department of Industrial Engineering and Management, Hsiuping Institute of Technology, 11, Gongye Road, Dali City, Taichung County 412, Taiwan, ROC
Venue:
International Journal of Information Systems and Change Management
Year:
2009

Citing 10
Cited 0

User interface directions for the Web

Communications of the ACM
Satisfiers and dissatisfiers: a two-factor model for website design and evaluation

Journal of the American Society for Information Science
Improving Web Site Design

IEEE Internet Computing
Effect of store design on consumer purchases: an empirical study of on-line bookstores

Information and Management
Web Site Usability, Design, and Performance Metrics

Information Systems Research
Development, Distribution and Evaluation of Online Tourism Services in China

Electronic Commerce Research
User satisfaction from commercial web sites: the effect of design and use

Information and Management
Extended Web Assessment Method (EWAM): Evaluation of Electronic Commerce Applications from the Customer's Viewpoint

International Journal of Electronic Commerce
The review of the website evaluation framework in Information Systems and marketing journals

International Journal of Information Systems and Change Management
Quantitative evaluation of commercial web sites

International Journal of Information Management: The Journal for Information Professionals

Quantified Score

Hi-index	0.00

Visualization

Abstract

Our review shows that most studies conducted user-based surveys to examine a website, but very limited researches addressed web strategic issues on website evaluation. The authors proposed a strategic framework to ensure consistency between web strategy and actual website presence. To build up a strategic framework, we integrated web strategies and a hybrid marketing and information technology criteria into an online transactional process. The framework was designed for application towards a specific website in regards to its goals and objectives, not for an industry or the internet in general. This strategic framework implementation was illustrated by a travel website evaluation and results were discussed.