A logic deduction of expanded means-end chains

Authors:
Lin Chin-Feng;Tsai Hsien-Tang;Fu Chen-Su
Affiliations:
Graduate Institute of Business Administration, National Chin-Yi Institute of Technology, Taichung, Taiwan;Department of Business Administration, College of Management, National Sun Yat-Sen University, Kaoshiung, Taiwan;Department of Business Administration, College of Management, National Cheng-Kung University, Tainan, Taiwan
Venue:
Journal of Information Science
Year:
2006

Citing 5
Cited 1

Phases, methods, and tools: a triad of system development

Journal of Systems and Software - Special double issue on the entity-relationship approach to databases and related software
Information systems: people issues

Journal of Information Science
Understanding someone else's code: analysis of experiences

Journal of Systems and Software
Management Information Systems: Managing the Digital Firm

Management Information Systems: Managing the Digital Firm
Challenges of component-based development

Journal of Systems and Software

Critical functionalities of a successful e-learning system - An analysis from instructors' cognitive structure toward system usage

Decision Support Systems

Quantified Score

Hi-index	0.00

Visualization

Abstract

This study, based on the expanded means-end chain (MEC) theory, proposes a logic deduction procedure for qualitative analyses as a conceptual structure for establishing information systems. Through the expressions of variable matrix and set theory, the illustrations of data collection and programming procedures reveal the logic deduction framework for analyzing the linkages of consumer value satisfaction and product attribute design. This allows MEC methodology to have an easier programming procedure for creating a related marketing decision support system and thus effective marketing strategies can be developed.