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User interfaces of Web search engines reflect attributes of the underlying tools used to create them, rather than what we know about how people look for information. In this article, the author examines several characteristics of user search behavior: the variety of information-seeking goals, the cultural and situational context of search, and the iterative nature of the search task. An analysis of these characteristics suggests ways that interfaces can be redesigned to make searching more effective for users. © 2006 Wiley Periodicals, Inc.