Internet opt-in and opt-out: investigating the roles of frames, defaults and privacy concerns

Authors:
Yee-Lin Lai;Kai-Lung Hui
Affiliations:
National University of Singapore, Singapore;National University of Singapore, Singapore
Venue:
Proceedings of the 2006 ACM SIGMIS CPR conference on computer personnel research: Forty four years of computer personnel research: achievements, challenges & the future
Year:
2006

Citing 4
Cited 4

Information privacy: measuring individuals' concerns about organizational practices

MIS Quarterly
Privacy in e-commerce: examining user scenarios and privacy preferences

Proceedings of the 1st ACM conference on Electronic commerce
Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation

Organization Science
An Empirical Examination of the Concern for Information Privacy Instrument

Information Systems Research

Framing the user experience: information biases on website quality judgement

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Verifiable and Revocable Expression of Consent to Processing of Aggregated Personal Data

ICICS '08 Proceedings of the 10th International Conference on Information and Communications Security
Mobile phones for health education in the developing world: SMS as a user interface

Proceedings of the First ACM Symposium on Computing for Development
Preference-based location sharing: are more privacy options really better?

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

Quantified Score

Hi-index	0.00

Visualization

Abstract

This paper studies the solicitation process of consumers' consent - should consumers be requested to explicitly disapprove the use of their personal data (opt-out), or to acknowledge and permit the use of such data (opt-in)? Although these two actions may serve the same functional purpose (i.e., grant approval to the use of the supplied information), various regulatory and industry bodies have exhibited opposing attitudes towards them. The European Union Data Directive (1995) endorses the opt-in approach, whereas the Direct Marketing Association (DMA) recommends an opt-out procedure for consumers to remove their data from future uses. The two approaches can be operationalized via different option frames and preference elicitations. We illustrate how different permutation of frames and default preferences can affect the level of consumer participation and investigate the moderating role of privacy concern on these corollaries.