Why do tagging systems work?

Authors:
George W. Furnas;Caterina Fake;Luis von Ahn;Joshua Schachter;Scott Golder;Kevin Fox;Marc Davis;Cameron Marlow;Mor Naaman
Affiliations:
University of Michigan, Ann Arbor, MI;Yahoo! Inc., Sunnyvale, CA;Carnegie Mellon University, Pittsburgh, PA;del.icio.us, Inc., San Francisco, CA;HP Laboratories, Palo Alto, CA;Google, Inc., Mountain View, CA;Yahoo! Research Berkeley and UC Berkeley School of Information Management Systems (SIMS), Berkeley, CA;Yahoo! Research Berkeley, Berkeley, CA;Yahoo! Research Berkeley, Berkeley, CA
Venue:
CHI '06 Extended Abstracts on Human Factors in Computing Systems
Year:
2006

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Abstract

The panel will explore the relevance of the emerging tagging systems (Flickr, Del.icio.us, RawSugar and more). Why do they seem to work? What kinds of incentives are required for users to participate? Will tagging survive and scale to mass adoption? What are the behavioral, economic, and social models that underlie each tagging system? What are the dynamics of those systems, and how are they derived from the specific application's design and affordances?.We will demand answers to these questions and others from some of the pioneering practitioners and academics in the field. Bring your wireless laptop to participate in a live tagging experiment! The experiment results will be shown and discussed at the end of the panel. To add to the fun, parts of the discussion will be motivated by short video segments.