Mobile communities: How viable are their business models? An exemplary investigation of the leisure industry

Authors:
Petra Schubert;J. Felix Hampe
Affiliations:
University of Applied Sciences Basel (FHBB), Institute for Business Economics (IAB), Switzerland;University of Applied Sciences Basel (FHBB), Institute for Business Economics (IAB), Switzerland
Venue:
Electronic Commerce Research
Year:
2006

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Abstract

Nonpublic participation within an online community, often called lurking, occurs when an individual joins a community, but does not post. This study examines the nature of lurking, why people lurk and the differences in attitudes between lurkers and ...