E-Commerce Management: Text and Cases

Authors:
Sandeep Krishnamurthy
Affiliations:
-
Venue:
E-Commerce Management: Text and Cases
Year:
2002

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Abstract

From the Publisher:E-Commerce Management: Text and Cases was designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.