The use of a hybrid fuzzy-Delphi-AHP approach to develop global business intelligence for information service firms

Authors:
Ming-Kuen Chen;Shih-Ching Wang
Affiliations:
Graduate Institute of Commerce Automation and Management, National Taipei University of Technology, 1, Sec. 3, Chung-Hsiao E. Rd., Taipei 106, Taiwan;Graduate Institute of Industrial and Business Management, National Taipei University of Technology, 1, Sec. 3, Chung-Hsiao E. Rd., Taipei 106, Taiwan and Regional R&D Service DEPT., Metal Industri ...
Venue:
Expert Systems with Applications: An International Journal
Year:
2010

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Abstract

Due to globalization and saturated domestic markets, information service firms, upon growing to a certain size, gradually focus their business efforts on reaching global markets. In order to reduce business risk in developing international markets, using the alliance model is a key strategy for information service firms. On the other hand, firms should handle more accurate business information to support their business intelligence (BI) system to make better business decisions. This research uses a hybrid fuzzy-Delphi-AHP approach to propose a more comprehensive framework with specific business elements, and also points out six performance indices for firms to adjust business strategy. Results of this study could have considerable value for the information services industry to develop international markets.