Improving color exploration and visualization on the ColorSmart by BEHR™ application

  • Authors:

  • Jay Joichi

  • Affiliations:

  • Arc Worldwide, San Francisco, CA

  • Venue:
  • DUX '05 Proceedings of the 2005 conference on Designing for User eXperience
  • Year:
  • 2005

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Abstract

This case study describes the challenges, planning process and final solution of a new release of a multi-channel (kiosk and web) application that helps users select, coordinate and visualize the colors of their painting project. The project ultimately came to focus on improving how users explore paint color and visualize those colors in rooms.