A pervasive comparison shopping business model for integrating offline and online marketplace

Authors:
Kyoung Jun Lee;Young Hwan Seo
Affiliations:
Kyung Hee University, Seoul, Korea;Kyung Hee University, Seoul, Korea
Venue:
ICEC '06 Proceedings of the 8th international conference on Electronic commerce: The new e-commerce: innovations for conquering current barriers, obstacles and limitations to conducting successful business on the internet
Year:
2006

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Abstract

In always-online environment that allows consumers to be online anytime, anyplace, the next step will be the integration of online and offline markets and there is a possibility that the role of offline retailers shifts to that of a displayer. When this occurs, appropriate technological devices and business models should be explored so that both displayers and retailers can benefit. To this end, this paper proposes an Auto-Identification technology (e.g. RFID)-based pervasive comparison shopping business model. The auto-identification technology will allow consumers to be seamlessly connected to the network, and the advent of a new shopping network will enable an incentive mechanism between displayers and retailers. Ultimately, a new shopping network will enable consumers to be engaged in seamless commerce.