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In this paper, we argue that localization solution based on cellular phone technology, specifically GSM phones, is a sufficient and attractive option in terms of coverage and accuracy for a wide range of indoor, outdoor, and placebased location-aware applications. We present preliminary results that indicate that GSM-based localization systems have the potential to detect the places that people visit in their everyday lives, and can achieve median localization accuracies of 5 and 75 meters for indoor and outdoor environments, respectively.