Simulation CT-scan: a marketing perspective

Authors:
Leonardo Chwif;Marcos Ribeiro Pereira Barretto
Affiliations:
CEPI, Osasco, São Paulo, Brazil;CEPI, Osasco, São Paulo, Brazil
Venue:
WSC '04 Proceedings of the 36th conference on Winter simulation
Year:
2004

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Abstract

There is a general understanding in the simulation community that simulation is not reaching its full potential and is not widely used despite its well-known (among simulationists) benefits. This article's primarily intent is to discuss this belief, applying a marketing model whereby simulation is viewed as a product.