Cross-cultural interface design strategy

Authors:
Jainaba Jagne;A. Serengul Guven Smith-Atakan
Affiliations:
School of Computing Science, Middlesex University, Ravensfield House, The Burroughs, NW4 4BT, London, UK;School of Computing Science, Middlesex University, Ravensfield House, The Burroughs, NW4 4BT, London, UK
Venue:
Universal Access in the Information Society
Year:
2006

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Abstract

This paper addresses the emerging need for an integration of the cultural and social factors of metaphors into interface design, by creating cultural models within the context of indigenous users. Current theoretical and empirical work is reviewed that uses existing cultural models. Finally, an investigative strategic model is proposed for research in this field that incorporates all the important components of cultural contexts of metaphors in interface design.